Johor Premium Outlets, another world class attraction has come to Malaysia

Johor Premium Outlets, another worldwide attraction has come to Malaysia, or Johor state to be exact, as part of the ISKANDAR regional development in Southern Malaysia. The premium factory outlet is jointly owned by the Chelsea Premium Outlets group and local Genting group and Malaysia is among the 4 countries outside US to have Premium Outlets which include Japan, Korea and Mexico.


For those who doesn’t know, Chelsea Premium Outlets is owned by Chelsea Property Group, which is the world’s largest owner, developer and operator of upscale outlet centres in the United States. The outlets characterized by open air passage walkway in between branded stores, sell previous seasons’ branded fashion stocks at discounts of 25 to 65 per cent. Major international fashion brand names such as Burberry, Georgio Armani, Salvatore Ferragamo, Nike, Fossil and the likes can be found in the outlet.


Not far away from another world-class theme park in Nusajaya Johor, LEGOLAND MALAYSIA, Johor Premium Outlets is located next to the Senai Airport in Kulaijaya vicinity. When I visited Legoland Malaysia last weekend for a preview, I managed to drop by this newly developed tourist attraction to actually do a review here as well as shopping for Jean! 🙂


The outlet has a common presentation as other outlets around the world, which has open air concept, with shops lining along the both sides. The ‘big’ names featured here include Burberry, Salvatore Ferragamo, Adidas, Fossil, Armani, Lacoste, Nike, Timberland, DKNY, Tommy Hilfiger, Versace, Coach, Clarks and more.


The complex has 2 storeys with shops lining up along the 2 main streets in the outlet, High Streets at upper floor and Low Streets at lower floor.


As usual, many photos were snapped with my Nikon D7000 with Nikkor 10-24mm ultra waide angle lens attached. First we saw a large fountain was placed in the centre courtyard, a typical feature found in many of the Premium Outlets worldwide.


Coach is one of my favorite store in the outlet. Jean bought a wallet with 30% discount and I almost bought a bag. 🙂


There are also a number of food and beverage outlets found in the complex, such as Starbucks Coffee, Crepe Signature, Absolute Thai, Baskin-Robbins. The largest of them all, located next to the main entrance, is the Food Court.


After a day long shopping in the outlet, it is great to take a rest with at least a cold drink inside the food court. You can find many varieties of foods to have your lunch here, before continuing your shopping mania! 🙂


The food court is spacious and environment is cozy. The price is quite reasonable, just like the branded stock selling there… 🙂


We had a drink while taking a rest, after we had done our shopping, I had done my photo shooting, and before we departed home. Johor Premium Outlets has plenty to offer to those shop-a-holic looking for previous seasons’ but quality fashion goods, at substantially discounted prices. Since its opening in Mid 2011, it has been a favourite shopping outlets for oversea tourists as well as people from the neighboring country, Singapore, who are making a border run.

If you have planned a visit to LEGOLAND not far away in Nusajaya, make sure to include Johor Premium Outlets in your next day itinerary in Johor Bharu, just before you depart south to Singapore, or north to Kuala Lumpur, Ipoh or Penang.

Visit my Flickr photo collection page to view all photos in full resolutions.

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What’s my verdict?

Environment: Good √ √ √ √
Features to explore: Good √ √ √ √
Photographic opportunities: Good √ √ √ √
Accessability: Good √ √ √ √
Worthiness of visit: Good √ √ √ √
Overall Travel Score : 80% (Very Good)

Verdict: A shopping outlet with a different concept. Mainly for shopping obsessed travelers who are looking for brand names but not willing to pay more for or care less about latest season’s design, Johor Premium Outlets could get you stuck in there for one whole day! – Travel Feeder, your ultimate travel photo blog

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